Harrah’s Goes for EuroPoker
Wednesday, May 27th, 2009
The latest in online poker news is revolving heavily around Harrah’s Entertainment. Just this Friday, the company made the annoucement detailing plans to expand internationally. Specifically, a spokesperson for Harrah’s announced plans to expand in both gaming and the technologies, beginning on the European continent.
This was actually a very smart move on Harrah’s part. This past week, a lot of companies in the United States have been making a very big to do about legalizing online poker. The ensuing uproar has, of course, garnered a lot of attention. And yet, there you have Harrah’s, releasing a rather subtle, understated press release, because they are essentially one upping every single one of their competitors.
To be sure, this announcement is sure to have an enormous effect on the World Series of Poker, especially if the game gets legalized in the United States. The World Series is already huge, but experts anticipate that with the legalization of the game coupled with Harrah’s new EuroPoker venture — which is certain to do better than EuroDisney, since it involves gambling and money — will make the World Series of Poker an internationally huge phenomenon.
